The Tyre Recovery Association (TRA) will launch its innovative Responsible Retailing initiative today at the NTDA’s Tyre Industry Conference 2017. Its suite of materials are designed to support retailers and the industry educate consumers on the value and environmental importance of tyre recovery. However, Responsible Retailing has been conceived as an inclusive scheme for the industry to partner in as it is anticipated to create new opportunities at all levels.

Responsible Retailing materials can be can be downloaded through the all-new tyrerecovery.org.uk website, which also goes live today.

The Tyre Recovery Association (TRA) has made understanding the process of tyre recovery and tyre recycling much easier with the relaunch of www.tyrerecovery.org.uk.

The new website features enhanced functionality and responsiveness as the TRA adapts to today’s needs. As the representative of the UK’s tyre recovery sector, the TRA’s main role is to promote best practice and ensure there is protection and peace of mind for those who generate waste tyres across the UK, an aim which this website helps to achieve.